Marketing & Distribution

A man works on his laptop computer. Photo by Russell Shaffer
Marketing involves deciding what products to sell, setting prices, choosing where to sell them, and promoting your business. Distribution is about putting products in front of your customers. Together, marketing and distribution play key roles in the food system. NERFSI collaborates with producers on marketing and finding new venues to sell through, like Nebraska MarketMaker, farm-to-institution programs, and direct-to-consumer outlets like farmers markets.

Resources

Homegrown and Homemade

Buy Fresh Buy Local

Creating a shorter, transparent, and sustainable food chain by educating communities on eating locally and promoting healthy, in-season eating, while also cultivating a future for Nebraska’s family farms by expanding the market for locally-produced foods.

Purple bell peppers growing on the plant. Photo by Russell Shaffer

Feeding Our Most Precious Resource

Farm to School

The Farm to School program embraces a three-part system—classroom, cafeteria, and community—from educating children to serving local food on their lunch trays.

Students get lunch.

Where Commerce Meets Connection

Farmers Market Resources

Farmers markets strengthen our local economy, companionship, and communities. More than selling produce, foods, and crafts, farmers markets are a connection point for Nebraskans.

The Lincoln Haymarket farmers market in Lincoln, Neb. Photo by Russell Shaffer

Promoting Local Business and Community Health

Healthy Food Access

Healthy Food Access is the means to consistently finding, affording, choosing, and using nutritious and safe food for increased nutrition security.

Fruits and vegetables in a store

Find, Connect, and Build

MarketMaker

MarketMaker is the place to source local food, find customers for your food products, and connect Nebraska’s food chain, from farm to table.

Local farmers talk about regional foods.

All for One

Nebraska Cooperative Development Center

The Nebraska Cooperative Development Center (NCDC) is Nebraska’s center for cooperative-based business development, offering education, training, and technical assistance.

The entrance to the Centennial Marketplace Cooperative in Utica, Neb. Photo by Russell Shaffer

Nebraska Partners

National Partners